West Shore Marine
IT Buildout for a Marina Expansion on Lake Hopatcong
When the owners of South Shore Marine acquired a second location on the water, SeedTech handled everything — new infrastructure, phones, internet, and a seamless transition from day one.
Overview
About This Project
West Shore Marine is a full-service marina on Lake Hopatcong, NJ — offering boat sales and service, dock slips, a ship shop, towing, and Wave Armor floating dock systems. It's operated by the same ownership team behind South Shore Marine, who acquired this larger waterfront location as a natural expansion of their growing marine business. When the purchase went through, the owners turned to SeedTech to get the new location stood up from a technology standpoint — fast. That meant new internet service, new hardware, a business phone system with a menu and call routing, and carrying over the previous owner's phone number so customers could reach them without interruption. SeedTech coordinated every piece of it. The result was a fully operational IT environment ready to support a busy marina from opening day — no dropped calls, no lost numbers, no scrambling.
The Challenge
A New Location That Needed to Be Ready on Day One
Taking over an existing business location means inheriting its infrastructure — or lack thereof. The West Shore Marine acquisition came with a new building, new service needs, and the immediate pressure of getting everything operational before customers started calling. That included standing up internet service with a new ISP, provisioning new office hardware, and porting the previous owner's phone number so there was no gap in customer reachability. There was no margin for a slow rollout. A marina that can't answer its phones or process work orders from day one loses business fast.
Our Solution
Full Technology Buildout for a New Marina Location
SeedTech managed the entire technology setup for the West Shore Marine location end to end. We coordinated new internet service through Optimum Business, provisioned three new office PCs and a shop laptop used for ECU diagnostics and boat computer configuration, and deployed Dialpad as the business phone system — complete with a custom call menu and intelligent call routing. Critically, we successfully migrated the previous owner's existing phone number over to Dialpad, ensuring customers could reach West Shore Marine on the same number they already knew. Google Workspace was extended from South Shore Marine to cover the new location as well, keeping both businesses running on a unified platform. All endpoints were brought under SeedTech's managed services coverage from day one.
By the Numbers
Results & Impact
Key metrics from this engagement.
Day 1
Fully Operational
2
Locations Unified
0
Dropped Calls During Transition
24/7
Proactive Monitoring
What We Built
Deliverables
Everything that shipped as part of this engagement.
ISP Coordination & Internet Setup
SeedTech worked directly with Optimum Business to establish new internet service at the West Shore Marine location — handling the coordination so the owners didn't have to.
Hardware Provisioning
Three new office PCs and a dedicated shop laptop configured and deployed — the shop laptop set up specifically for ECU diagnostics and boat computer configuration in the service department.
Dialpad VoIP Phone System
Full Dialpad deployment with a custom call menu, call routing, and voicemail configuration — giving West Shore Marine a professional phone presence from day one.
Phone Number Migration
Successful porting of the previous owner's existing business phone number to Dialpad — ensuring zero disruption to customer reachability during the ownership transition.
Google Workspace Extension
Google Workspace extended from South Shore Marine to cover West Shore Marine — keeping both locations on a unified email and collaboration platform under the same ownership.
Managed IT Coverage
All endpoints enrolled in NinjaOne with SeedCare Essentials coverage — 24/7 monitoring, SentinelOne security, patch management, and unlimited business-hours helpdesk support.
How We Did It
Our Process
The phases we moved through from first conversation to launch day.
Discovery & Planning
As soon as the acquisition was confirmed, SeedTech assessed what the new location would need — internet, hardware, phones, and how to integrate it with the existing South Shore Marine environment. We mapped out the full scope before anything was ordered or installed.
ISP & Infrastructure
We coordinated with Optimum Business to establish internet service at the new location, then configured the network environment to support the office and service department operations.
Hardware & Phone System
Office PCs and the shop laptop were provisioned and deployed. Dialpad was configured with a custom call menu and routing, and the previous owner's phone number was successfully ported — keeping the business reachable without interruption.
Managed Coverage & Handoff
All endpoints were enrolled in NinjaOne and brought under SeedCare Essentials. Google Workspace was extended to cover the new location, and the team was walked through everything before going live.
Project Highlights
What made this project special
- Full technology buildout completed for a new marina location under real acquisition pressure
- ISP coordination handled end-to-end by SeedTech — one less thing for the owners to manage
- Previous owner's phone number successfully ported to Dialpad with zero customer disruption
- Custom call menu and routing configured for a professional phone presence from day one
- Shop laptop deployed and configured specifically for ECU diagnostics and boat computer work
- Both marina locations unified on Google Workspace under a single managed environment
Client Testimonial
“This is a placeholder testimonial. Replace with a real quote from West Shore Marine once available.”
Contact Name
West Shore Marine
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