Ron White / TaterSalad.com
Complete Website Overhaul with Custom Presale System
A full architecture overhaul for Ron White's official site — featuring custom presale code capabilities, interactive tour maps, and streamlined admin workflows.
Overview
About This Project
The Ron White team was experiencing a highly unreliable and clunky website causing major disruptions to their operations. We overhauled the entire architecture on WordPress, dramatically improving functionality, speed, and optimized workflows for admin users to better manage tours, shows, and content. A standout feature is the fully custom presale code system, allowing management to dynamically set presale codes by tour or by individual show — giving fans early access to purchase tickets. We also augmented the interactive tour map, enabling multi-show cards to appear per city so fans can easily browse all available tours and shows in their area.
The Challenge
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Our Solution
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Screenshots
By the Numbers
Results & Impact
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What We Built
Deliverables
Everything that shipped as part of this engagement.
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How We Did It
Our Process
The phases we moved through from first conversation to launch day.
Discovery & Scoping
We ran a deep discovery session with the client to map existing workflows, pain points, and business goals before writing a single line of code.
Design & Architecture
Wireframes and system architecture were signed off together, ensuring both the visual direction and technical stack aligned with long-term needs.
Build & Integrate
Iterative development with bi-weekly check-ins. Each sprint delivered testable, deployable increments reviewed by the client team.
Launch & Handoff
Staged rollout with a full QA pass, performance audit, and a recorded handoff walkthrough so the team is never dependent on us to make changes.
Project Highlights
What made this project special
- Complete architecture overhaul resolving reliability issues
- Custom presale code system — dynamic codes by tour or show
- Interactive tour map with multi-show cards per city
- Streamlined admin workflows for tour and show management
- Significant performance and speed improvements
- Mobile-optimized for fans browsing on the go
Client Testimonial
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Contact Name
Ron White / TaterSalad.com
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