BioOx
Custom WooCommerce Store for Biological Science Products
A fully custom WooCommerce build with bespoke features for a biological science company selling oxygen-enriched water, air scrubbing systems, and plant growth solutions.
Overview
About This Project
BioOx is a biological science company pioneering ROX-based (Reserve Oxygen) technology across water, air, and soil applications. They needed an ecommerce platform that could sell highly specialized products — BioOxygen Water, the Reactor 85 MK II air scrubber, and BioOx Grow — while clearly communicating complex science to both consumer and commercial audiences. We built a fully custom WooCommerce store with tailored product pages, use-case-driven navigation for verticals like clinics, equestrian, aquatics, and agriculture, an affiliate registration system, and investor relations integration. The result is a conversion-focused platform that bridges hard science with accessible buying experiences.
The Challenge
Complex Science Products Without a Proper Sales Platform
BioOx had a growing product line spanning oxygen-enriched water, industrial air scrubbers, and agricultural growth solutions — but no ecommerce platform capable of handling the complexity. Their existing site couldn't communicate the science behind ROX technology in a way that converted visitors into buyers, and lacked the infrastructure for affiliate programs, investor relations, and vertical-specific use cases across healthcare, equestrian, aquatics, and agriculture.
Our Solution
Custom WooCommerce Store Built for Science-Driven Commerce
We built a fully custom WooCommerce store with tailored product pages that bridge complex biological science with accessible buying experiences. Use-case-driven navigation guides visitors from clinics, stables, gyms, and farms directly to the products that solve their problems. We integrated an affiliate registration and management system, an investor relations section, and custom features throughout — all on a platform the BioOx team can manage day-to-day.
Screenshots
By the Numbers
Results & Impact
Key metrics from this engagement.
6+
Vertical Use-Case Pages
3
Product Lines Launched
100%
Self-Manageable by Client
8wk
Discovery to Launch
What We Built
Deliverables
Everything that shipped as part of this engagement.
Custom WooCommerce Storefront
A fully tailored WordPress + WooCommerce store designed around BioOx's unique product catalog — oxygen water, air scrubbers, and agricultural solutions — with custom product pages built to communicate complex science clearly.
Use-Case Navigation System
Vertical-specific landing pages for clinics, equestrian stables, aquatic centers, gyms, agriculture, and industrial facilities — routing each audience directly to their relevant products and proof points.
Custom Product Configurator
Tailored product pages with rich science-backed content, comparison data, and clear CTAs designed to convert both individual consumers and commercial buyers.
Affiliate Registration System
A built-in affiliate program with registration, login, and management workflows — allowing BioOx to scale their sales reach through partner networks.
Investor Relations Integration
A dedicated investor relations section integrated directly into the platform, giving stakeholders and potential investors easy access to company information and updates.
Mobile-Optimized Experience
A responsive, performance-tuned storefront ensuring the science-heavy content and product pages load fast and read cleanly on every device size.
How We Did It
Our Process
The phases we moved through from first conversation to launch day.
Discovery & Product Mapping
We mapped BioOx's full product line, target verticals, and the science behind ROX technology to define the information architecture. We identified the key buyer personas — consumers, commercial operators, affiliates, and investors — and scoped the features each audience needed.
Design & Architecture
We designed a use-case-driven navigation structure and product page templates that translate complex biological science into clear, conversion-focused layouts. WooCommerce was configured with the custom fields and taxonomy needed for BioOx's diverse catalog.
Build & Customize
Custom WooCommerce development ran in focused sprints — product pages, affiliate system, investor section, and vertical landing pages were built and reviewed iteratively. Custom features were implemented to handle BioOx's unique requirements beyond standard WooCommerce.
Launch & Handoff
We launched the full platform, configured analytics and conversion tracking, and walked the BioOx team through every admin workflow. The site is fully self-manageable — the team handles products, content, and affiliates independently.
Project Highlights
What made this project special
- Custom WooCommerce store for complex biological science products
- Use-case-driven navigation spanning clinics, equestrian, agriculture, and aquatics
- Tailored product pages communicating ROX science to consumer and commercial buyers
- Built-in affiliate registration and management system
- Investor relations section integrated directly into the platform
- Mobile-optimized storefront for a science-first buying experience
Client Testimonial
“This is a placeholder testimonial. Replace with a real quote from BioOx once available.”
Contact Name
BioOx
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