PaddlersCove
BigCommerce Storefront & Custom Inventory Platform
A fully custom ecommerce experience with a proprietary inventory management system syncing BigCommerce and Square in real time.
Overview
About This Project
PaddlersCove is a specialty kayak retailer that needed far more than an off-the-shelf storefront. We built a heavily customized BigCommerce storefront on Stencil with a unique UX tailored to high-consideration outdoor equipment. Beyond the store, we engineered a custom product and inventory management platform built on Next.js that integrates both Square POS and BigCommerce via API — giving the team a single source of truth for stock levels, pricing, and orders across all channels.
The Challenge
Inventory Chaos Across Two Sales Channels
PaddlersCove was managing inventory across a BigCommerce online store and a Square POS system in their physical retail location — with no unified platform connecting the two. Stock counts were updated manually, pricing drifted between channels, and overselling was a recurring problem during peak season. Their existing BigCommerce theme was also generic and failed to reflect the premium, hands-on shopping experience the brand is known for.
Our Solution
Custom Storefront + Proprietary Inventory Console
We built a fully custom BigCommerce Stencil storefront designed around high-consideration outdoor gear purchases — rich product storytelling, guided category navigation, and a mobile-first experience. Then we engineered a proprietary inventory management console on Next.js that bridges BigCommerce and Square via their respective APIs, giving the PaddlersCove team a single dashboard to manage products, stock levels, pricing, and orders across every channel in real time.
Screenshots
By the Numbers
Results & Impact
Key metrics from this engagement.
100%
Inventory Accuracy
2→1
Dashboards Consolidated
0
Oversell Incidents Post-Launch
10wk
Discovery to Launch
What We Built
Deliverables
Everything that shipped as part of this engagement.
Custom Stencil Storefront
A fully bespoke BigCommerce theme built on the Stencil framework — tailored to showcase high-consideration kayaks and outdoor gear with rich imagery, guided navigation, and conversion-focused product pages.
Inventory Management Console
A proprietary Next.js dashboard deployed on Vercel that serves as the single source of truth for all product data, stock levels, and pricing across BigCommerce and Square.
BigCommerce ↔ Square API Bridge
A custom REST integration layer that syncs inventory counts, product details, and pricing between the BigCommerce catalog and Square POS in real time — eliminating manual double-entry.
Automated Sync Engine
Scheduled and webhook-driven sync jobs that detect changes on either platform and propagate updates automatically — keeping every channel current without human intervention.
Mobile-Optimized Frontend
A responsive, performance-tuned storefront delivering fast load times on mobile devices — critical for a customer base that frequently browses from docks, campgrounds, and on the road.
Product Management Dashboard
A streamlined admin interface for the PaddlersCove team to create, edit, and bulk-update products from one place — with changes pushed to both BigCommerce and Square simultaneously.
How We Did It
Our Process
The phases we moved through from first conversation to launch day.
Discovery & Audit
We audited PaddlersCove's existing BigCommerce store, Square POS setup, and manual inventory workflows. We mapped every pain point — overselling, pricing drift, duplicated data entry — and defined the scope for both the storefront rebuild and the custom console.
Architecture & Design
We designed the Stencil storefront UX around high-consideration purchases: rich product pages, guided category flows, and trust-building elements. In parallel, we architected the inventory console's data model and API integration strategy with BigCommerce and Square.
Build & Integrate
Development ran in two-week sprints. The Stencil theme was built alongside the Next.js console, with the API bridge connecting BigCommerce and Square tested against live sandbox data at every stage. Bi-weekly demos kept the client in the loop.
Launch & Handoff
We ran a staged rollout — storefront first, then the inventory console with sync running in shadow mode before going live. The PaddlersCove team received a full walkthrough, documentation, and ongoing support to ensure confidence from day one.
Project Highlights
What made this project special
- Custom Stencil storefront with brand-specific UX patterns
- Proprietary inventory platform built on Next.js + Vercel
- Real-time sync between BigCommerce and Square POS
- Automated product updates eliminating manual data entry
- Mobile-optimized storefront increasing mobile conversions
Client Testimonial
“SeedTech didn't just build us a website — they built the system we needed to actually run our business without the constant fear of overselling or mismatched prices. The inventory console alone has saved us hours every week.”
PaddlersCove Team
PaddlersCove
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